About us

Ambassador Danny Ayalon

The Truth About Israel is founded by Danny Ayalon, based on his 25 years of experience at the forefront of Israel public diplomacy and foreign affairs as the recent Deputy Minister of Foreign Affairs, Member of Parliament, Ambassador to the USA, and Foreign Policy Advisor to three Prime Ministers. Danny Ayalon was elected as the number one influential diplomat by Foreign Policy magazine. With the phenomenal success of the series of videos by Danny Ayalon, “The Truth About”, which were translated into 12 languages and viewed by millions around the world, Danny renewed the efforts for “hasbara”.

Director, Klarina Shpitz-Aviram

Recently, the Chief of Staff to Ambassador Ayalon at the Foreign Ministry, Klarina is leading the team of first class professionals of social media, public relations and production.

Our Mission

The Truth About Israel is a not-for-profit company to educate and train the public about the facts of Israel in today’s world.

Our mission is to advocate for Israel, covering the core values of the state of Israel, and the fundamental rights and justice for the Jewish people. Through the use of popular social media platforms, we promote Israel abroad and improve her standing in the international community. We prepare diplomats, students, businessmen and professionals for fighting delegitimization, BDS and incitement against Israel.

This organization is based on 25 years of experience at the forefront of Israel public diplomacy and foreign affairs, and the phenomenal success of the series of videos by Danny Ayalon, “The Truth About”, which were translated into 12 languages and viewed by millions around the world. We have expanded our video clips to include historical and archaelogical facts that tie the Jewish people to the land, and short clips to clarify political events.

Our Work

The Truth About Israel uses the prominent tools of social media to distribute the information about Israel, and fight the delegitimization challenges. We train and provide the tools and knowledge to high school and university students, Israeli diplomats and professionals on missions abroad. We are organizing and participating in conferences, summits and professional forums; briefing international media, and establishing curricula for high schools, colleges, universities.

The Truth About Israel continues to produce short, effective video clips, short debates and lectures on Israel and Israel-related subjects that are circulated on social media, and classic media to enlarge the exposure, as well as traditional means through synagogues, churches, organizations.

Educational Core Video Clips:” The Truth About”: the UN, Jewish Refugees from Arab countries; The West Bank; The Peace Process; The Miracle of Jerusalem; The Balance of Power in the Middle East.

In addition there are One Issue political clips, Modern Moments clips, Street Smart historical clips, Q&A Debate booklets, daily Facebook posts, television interviews, and many more events covered online.