A NON-PROFIT COMPANY TO EDUCATE AND TRAIN THE PUBLIC ABOUT THE FACTS OF ISRAEL IN TODAY’S WORLD.
Our mission is to educate and train Israelis for hasbara, covering the core values of the state of Israel, and the fundamental rights and justice for the Jewish people; and to prepare diplomats, Israeli students, businessmen and professionals with the latest in pr and media techniques to promote Israel abroad and improve her standing in the international community. Fighting the delegitimization, BDS and incitement against Israel. This organization is based on 25 years of experience at the forefront of Israel public diplomacy and foreign affairs, and the phenomenal success of the series of videos by Danny Ayalon, “The Truth About”, which were translated into 12 languages and viewed by millions around the world. Danny Ayalon was elected as the number one influential diplomat by Foreign Policy magazine. The company uses the prominent tools of social media to distribute the information about Israel, and fight the de-legitimization challenges. We train and provide the tools and knowledge to high school and university students, Israeli diplomats and professionals on missions abroad. We are organizing and participating in conferences, summits and professional forums; briefing international media, and establishing curricula for high schools, colleges, universities. The Truth About Israel continues to produce short, effective video clips, short debates and lectures on Israel and Israel-related subjects that are circulated on social media, and classic media to enlarge the exposure, as well as traditional means through synagogues, churches, organizations.